An
Investigation of Corporate Social Responsibility
in
Organizations’ Performance
(A Study
of Nigeria Breweries Plc, Cadbury Nigeria Plc and Dangote Nigerian Plc).
Project
By
Your
Name
Matric
No.
Presented to the Department of Accounting,
University of Lagos, Akoka in Partial Fulfillment of the Requirement for the
Award of The Degree of Bachelor of Science (B.Sc.) Accounting of University of
----------------
June,
2014
CHAPTER ONE
INTRODUCTION
1.1 Background of The Research Work
Every organization
operates in a particular environment. The organization cannot do without its
environment. The activities that go on in the society affect the organization.
By the systems theory, every organization is an open social system that
receives resources as inputs from the environment. These resources are
subjected to transformation process in the organization to produce goods and
services as outputs which are sent back to the society (environment). The
relationship between the organization and the environment (society) is a
symbiotic one. Both depends on each other.
Every organization also
has several stakeholders which include Managers, Owners. Employees, Consumers,
Government and the Society. Managers and their organizations cannot ignore any
of these groups. If they do so, they do that at their own peril. It makes sense
for all organizations to respond to these stakeholders as much as they can in
terms of their expectations and needs by being socially responsible.
Social Responsibility can
be defined as the business man’s decisions and actions taken for reasons, at
least, partially beyond the firm’s direct interest.
Social Responsibility of
business involves those actions and behaviours which the society expects from
organizations to provide some welfare benefits to the society and to restrain
from doing those things that are harmful to the society no matter how
profitable it may be to them in the short run.
Social Responsibility
refers to those actions taken by a business organization which in some ways
assist the society to achieve the objectives of the society and enable the
citizens to live better life (Asika, 2004).
1.2 Statement of Problem
Any organization that
fails to be socially responsible will definitely have some problems within its
society or environment which will include the following: Poor Public Image; Bad
relationship between the organization and its immediate society; Poor Customer
patronage to its products and services. Low brand image; Hostile attitude from
the host community; Low market share; Decrease in profitability
1.3 Aims and Objectives of The Study
·
The objectives of carrying out this study include the following:-
·
To identify means that organizations can improve on their
corporate and brand images
·
To highlight the impacts of Social Responsibility on Corporate
Performance
·
To find out whether Social Responsibility increase Corporate
Profitability in the long run
·
To highlight the Social Responsibility approaches used by Nigerian
firms.
1.4 Relevant Research Questions
In what way(s) can
organizations improve on their corporate and brand images?
What are the impacts of
Social Responsibility on Corporate Performance?
Does Social
Responsibility increase Corporate Profitability in the long run?
What are the approaches
being used by Nigerian Managers to exhibit their social responsibility?
1.5 Relevant Research Hypotheses
1
H0 : Social
Responsibility does not increase Organization’s profitability in the long run.
H1: Social
Responsibility increase organization’s profitability in the long run.
2.
H0: Social Responsibility
does not have any positive impact on Corporate Performance,
H1: Social Responsibility do have positive
impact on Corporate Performance
3. H0: Social Responsibility does not reduce the
spate of conflicts between organizations and their host
communities.
H1: Social
Responsibility reduces the spate of conflicts between organizations and their host communities
4. H0: Social Responsibility does not
improve on brand and corporate images.
H1: Social
Responsibility improves on brand and corporate images.
1.6 Scope and Limitation of Work
This research was limited to the Impact of
Social Responsibility on Corporate Performance – A Case Study of UBA Plc. This
study examined how social responsibility increase corporate image and
profitability. The researcher also examined the various strategies that
Nigerian Managers are using to show-case their social responsibility
programmes.
However, this study was
inhibited because of the following limitations:
Scarcity of funds needed
for this study; Scarcity of research materials and personnel that were needed
in this work. There was also the problem of time constraints since the
researcher has to combine this with her studies. Other problems encountered in
this study was the un-co-operating attitude of the respondents who were
reluctant to divulge information needed for this study because of their
skepticisms about the intent of this study even after they were told about the
purpose of this study.
1.7. Significance of Study
Any organization can just
die as surely and swiftly from ignoring moral and ethical obligations as it can
from following ineffective internal management practices. The significance of
this study can be seen in the following perspective:-
In the course of this
research work, the researcher identified how organizations can benefit from
Social Responsibilities. The study also highlighted how organizations can
improve on their relationships with their host communities and also how firms
can improve on their public and brand images. At the end of this study, the
findings of this study shall be made available to other organizations including
the organization that was used as the case study in this study so that they can
benefit from this study.
It is also hoped that the
society shall benefit immensely from this study. This is because, as
organizations resort to social responsibility activities and programmes, the
society shall be better off. Furthermore, as organizations engage in Social
Responsibility programmes, the spate of clash between the host communities and
these organizations shall be reduced. There will be reduction in the kidnapping
of the corporate managers as we witnesses in the Niger Delta area. As
organizations engage in social responsibility programmes, the bilateral
relationships of these organizations with their host communities shall improve.
1.8 Definitions of Terms
Words Definitions
Corporate Forming a whole,
united, organization, an entity, a firm.
Corporation A body of people acting as
one for administrative or business
purposes.
Effectiveness The act of producing desired
results, the extent objectives are
attained.
Efficiency The ability of
doing things well. The extent resources are used
to attain results.
Environment Surroundings in which someone
or an organization lives and
operates
Ethical Having to do with
right behaviour, Justice, duty, just
honourable
Management The art of managing a business, those in charge of a business.
Moral Of correct or
acceptable behaviour or character,
principles and standards of behaviour
Obligation A promise or a duty
by which someone is bound. Debt of gratitude for
a favour received.
Performance The act of
doing something, the level of success of
something, a car or an organization.
Profitability Gain, benefit, money gotten by selling an article for a higher price
that was paid for it.
Responsibility Something or someone for which one is responsible, the state of
being responsible or having
important duties for which one is responsible.
Social Relating to society or to
a community, living in communities, of
companionship.
Social Responsibility This refers to those actions taken by a business
organization which in some ways assist the society to achieve the objectives of
the society and enable the citizens to live better life.
Society Humanity considered as a whole, a
community of people, company, companionship.
REFERENCES
1 Aluko M. Gbadamosi G. Odungbesan O. and
Osuagwu L (1998) Business
Policy and Strategy, Lagos: Pumark Nigeria Limited, page 157-168,
2 Asika (2004) Research Methodology, A Process Approach, Lagos:
Mukugamu and Brothers Enterprises, pages
129-135.
3 Asika (2004) Business Organization and Management, Lagos: Mukugamu and Brothers Enterprises pages
92-94.
4.
Fagbohungbe O. (2002) Research Methods
For Nigerian Tertiary
Institutions (2nd Edition). Lagos: Kotleb Publishers.
Pages 147-148.
5 Felipe B. Alfonso and Ramon V.R (2005) Corporate
Social Responsibility
In The Global Community Asian
Institute of Management
6
French D. and Saword H.(1975) Dictionary
of Management Essex: Gower Press
7. Kuye, O.
(2004) Management Concepts and
Process. An Expository
Approach. Isolo Lagos: Harry – Dons Ventures.
Pages 87-89, 94- 97,
105-106.
8. The United Nations’ Global Conpact report dated 27, 2007
The complete part of this project is
available for sale
PROJECT PROPERTIES
|
Project Status
|
Available
|
|
Number of Chapters
|
5
|
|
Number of Pages
|
57
|
|
Number of Words
|
9,025
|
|
Number of
References
|
8
|
|
Project Level
|
B.Sc.
|
|
Price
|
N10,000
(Non-Negotiable)
|
|
Abstract, Sample of
Questionnaire are included
|
|
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